It’s much easy to know what your customers are interested in than to know what the anonymous public is peeking at. If you have a SellingPoint site that is open to the public, then you will have a high percentage of visitors that do not have to log in before they start browsing your site. If they don’t log in, it’s virtually impossible to know anything about them. Or is it?

SellingPoint has seen the need to expose any kind of information about these anonymous users that is possible. Using specialized techniques, SellingPoint can run a trace on the user connecting up to your site. Just as you can do a reverse lookup on a telephone number, SellingPoint uses techniques that do a reverse lookup on the visitor’s computer’s “telephone number”, or IP Address. This results in you being able to see details such as where the visitor is from. If the computer being used is at a business, you have an even better change of the business name being displayed as well.

It also helps to see what anonymous visitors are interested in. While you can use a program such as Google Analytics to see what products people are looking at the most, you can use SellingPoint to directly tell you what they are putting in their shopping cart. Seeing that information can give you a better understanding of what people are most interested in.

All of these features are available in SellingPoint Management Studio by clicking on the Web Sites navigation area and then double clicking on either a Registered Customer or Anonymous User entry.

For an overview of some of the more popular tools for tracking activity in SellingPoint, take a look at this video demonstration.